The Engine Room of Sales: The Real ROI of a Well-Oiled Sales Process
In this edition of The Arrow we delve into a fundamental sales question – how does a well functioning sales process correlate to your business success and why?
Your sales process is a key sales tool which enables the entire business to understand the repeatable steps our sales team adopts when selling. When built through a collaborative process, tested for impact and fully adopted your sales process will amplify your sales results.
Consistency is a key benefit of a tuned sales process, the repeatable nature of the steps enables the team to work the process the same way. We refine our effort, align to customer needs and begin to lift our close rates, delivering consistent and sustainable revenue to our business.
By charting our customer journey as a core part of our sales process development we dramatically enhance the customer experience. Personalised interactions, improved communication and clear understanding of their needs and expectations ensures we satisfy our customers right across their buying journey from awareness, consideration to decision making.
By incorporating a qualifying step into our sales process, we unearth significant efficiencies across our sales resources. This strategic move allows us to identify & prioritise leads with the highest potential, focusing on the best fit opportunities and mitigating the risk of inefficient sales time.
Making data-driven decisions through the utilisation of our well-established sales process, strengthens our overall business position. By harnessing analytics, scrutinising customer insights, and understanding key sales data, we empower ourselves to make prompt and well-informed decisions consistently.
The sales team thrives on the clarity and tangibility our sales process offers, fostering enhanced alignment and collaboration. Our sales leader
finds referencing specific stages hugely beneficial in sales meetings, development conversations and one-on-ones. The sales team thrive on the back of the alignment and flourish with openly shared knowledge and insights.
The sales process becomes an even more powerful tool with sales team growth occurring through its ability to enable us to scale. Be this through efficient onboarding, adaptability to market forces or growing our team – we can scale effectively and at pace with a sales process in place.
The evidence is conclusive, a well functioning sales process has a strong correlation to sales growth and business success.
Don’t hesitate to get your sales process spinning and the sales team winning!