Welcome to Arrowbow
Your Sales Acceleration Partner
We turn sales potential into sales performance – sharpening strategy, building capability and embedding growth-oriented mindsets.
Take Your Sales Performance to the Next Level
Sales success isn’t just about effort
- it’s about structure, skillset, and mindset
Sales is essential but complex, and many businesses struggle in delivering a repeatable, structured approach to maximise their sales performance.
Arrowbow bridges sales capability and performance gaps, equipping businesses with the capability, clarity, and consistency needed to deliver sustained sales success.
Arrowbow Mission and Values
Our mission is to help Industrial and Agri-businesses selling into B2B markets turn sales potential into sales performance – through smarter strategy, stronger selling skills and scalable, high-performance sales structures.
Growth
We empower you with the structure, tools and mindset to deliver sustainable sales revenue growth.
Integrity
We deliver on every commitment we make with you – no exceptions.
Connection
We build trusted business partnerships that unlocks human potential and fuels your sustained sales success over time.
“Arrowbow transformed our sales strategy, driving measurable results and momentum.”
Sam Paterson
CEO, Transbuild
Sales should fuel business growth, not be a struggle
What drives us is seeing businesses transform, sales teams thrive and leaders gain clarity and confidence. Turning your sales potential into sales performance.
That’s why we focus on equipping businesses with the right strategies, skills, and mindset to achieve sustainable sales success.
Take Your Sales Performance to the Next Level
The result?
Arrowbow has a proven track record of turning sales potential into sales performance. Driving revenue growth, strengthening customer relationships, and developing high-performance sales teams.
How?
By choosing any of Arrowbow’s Sales Programmes we will provide you with the frameworks, training, and coaching you need to make your sales success repeatable and predictable.
In the first 90 days of working together, on average, our clients see
Their sales effectiveness increased from 46% to 70%
A boost in sales conversion rates by up to 26%
A reduction in total sales cycle length of 22%
Take control of your sales performance
We work with business leaders, sales leaders and frontline sales professionals across New Zealand and Australia, including those wanting to maximise their export market potential and penetration – helping them achieve predictable, scalable sales success across their target export markets.
Whether you need a sales mentor, fractional sales support, or structured sales training, Arrowbow delivers tailored solutions that drive results
Sales Coaching that turns Potential into Performance
The Arrowbow Approach
We benchmark your current sales status
And identify key strengths and capability gaps, so we can align the best-fit sales programme to help you achieve accelerated sales results.
The Arrowbow Approach
Then build strong sales foundations
Sales success isn’t just about technique – it demands great structure, sharp skills and the right mindset. Arrowbow helps you master all three areas of focus, empowering your team and enabling long-term sales success.
The Arrowbow Approach
So you can unlock your sales potential
Inefficiencies restrict business growth. Arrowbow identifies these inefficiencies then works with you to optimise your sales strategy, build great structure and elevate human sales performance – enabling you to consistently exceed your business goals.
The Arrowbow Approach
And enable revenue growth and knowledge transfer
Sales is a skill that can be learned and mastered. Arrowbow equips you with the tools, coaching, and confidence to achieve sustained sales success.
The Arrowbow Story - Kimble Willis, Sales Coach and Arrowbow Founder
Growing up on a farm, it doesn’t seem surprising that I ended up working in sales for Fonterra – New Zealand’s (and one of the world’s) largest dairy companies.
Over the past 25 years of hands-on sales experience, I’ve gained expertise spanning from Key Account Management, Business Development Management to Sales Director and Sales Coach.
Over this time, I saw that true sales success isn’t just about closing deals – it’s about building trust and creating strong sales structures to help buyers buy.
Our People
Head of Advisory
Kimble Willis
Helping businesses sharpen sales performance, build capable teams, and lead with clarity and confidence.
Sales Performance Coach & Business Leader
Kimble Willis is a seasoned B2B sales leader, coach, and advisor with hands-on experience leading sales performance across agribusiness, engineering, and food manufacturing.
With a strong track record in long-cycle, high-trust sales environments, he helps businesses sell smarter, lead better, and grow stronger.
Expertise
- Sales Leadership: 15+ years building and leading sales teams that perform.
- Coaching & Capability: Guided CEOs, Sales Leaders to sell with confidence.
- Process & Structure: Shifted businesses from inconsistency to scalable growth.
- Market Penetration: Supported ANZ firms to deepen export market presence
Career Highlights
- Led high-performing sales teams in complex, competitive markets ($400m pa)
- 15+ years in frontline B2B sales across primary and industrial sectors.
- 8+ years as a trusted sales coach and capability builder.
- Delivered practical sales systems that stick
Senior Sales Consultant
Champak Mehta
Helping businesses sharpen strategy, scale confidently, and lead with clarity.
Business Growth & Strategy Expert
Champak is a seasoned CEO, GM, and Board Advisor with deep experience in scaling businesses across agriculture, dairy, real estate, and global trade.
With a strong track record in NZ’s primary sector and international markets, he helps businesses grow, lead, and perform.
Expertise
- Strategy & Execution: Proven growth, brand, and market strategies.
- Leadership & Governance: Board-level advisory & high-performing team builder.
- Sales Expansion: Multi-million-dollar deals across Asia-Pacific, U.S. and Europe.
- Stakeholder Management: Skilled at aligning boards, investors, and agencies
Career Highlights
- CEO, Potatoes NZ – led national strategy and sustainability.
- GM, Mataura Valley Milk – secured $75M in contracts.
- Fonterra – ran P&Ls up to $52M and led $750M global deals.
- CEO, Mike Pero Real Estate turned around post-acquisition.
“Arrowbow’s sales training has strengthened our team, enhanced customer connections, and improved sales performance.”
Richard Healy
Owner, Mapari Meats